What can bloggers sell?

blog iqariusHow to begin?

What can bloggers sell?
Here are a few suggestions to monetize your blog:

Sell merchandise. Do you have a high rate of return visitors to your blog? Do you recognize the same names appearing in the comments of posts or on social media? You may be surprised, but to your most loyal fans, you’re an everyday part of their lives. In their household, you’re a celebrity, and they’d love the opportunity to wear a shirt or drink from a mug with your brand name. You could even sell merch with your most popular catchphrases or other “inside jokes” that make your followers feel connected. If you’re not 100% confident about what will appeal to your fans, try selling items in advance or consider print-on-demand so you don’t end up with extra inventory.

Sell guides or eBooks. This is a fantastic way to monetize your greatest asset — your content! What are your most popular posts? How can you incorporate them into one comprehensive guide? For example, if you’re a woodworker, you could take inspiration from your top ten posts and create “The Beginners Guide to Woodworking,” with tons of fresh examples, FAQs, photos, and resources. Create something of value for the people who already love your content, and they’ll support you.

Sell access to online communities or forums. This gives your readers the opportunity to interact with one another, ask questions, and really build a community around your brand. Think of this option as your own social media platform — but with greater flexibility and control. If you blog about parenting toddlers, for example, you could open up a forum to the parents that follow you. They can post ideas for summer activities and preschool lunches, benefit from their shared experiences, and even have an opportunity to connect directly with you!

Accept tips or donations. Lots of people love to tip the content creators they follow on a regular basis. Give them the opportunity to do so! You don’t have to be pushy, either. If you’re a travel blogger, you could simply have a button on your posts that says, “Contribute to my next adventure!” Many vloggers have found this to be quite successful, accepting “super chats” on YouTube during live streams. But YouTube and other platforms take as much as 30%. When you do something similar through your own site, more of your supporters’ donations make it through to their intended recipient — you!
Sell consultations or online courses. Now that you’ve built a loyal, interested following, many of them would be willing to pay for a more in-depth dive into your area of expertise. You could sell photography courses, for instance, or personalized workout consultations.
Offer a paid newsletter subscription. Sell exclusive access to your best content, available to subscribers as an email newsletter. A paid newsletter subscription is an incredibly powerful way to generate recurring revenue while creating content that you love.

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Iqarius Creation Group
September 2022

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